What Is the Most Luxurious Area in Bali? Where Do the Rich Live?

Updated 08 May 2025
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Most Luxurious Area in Bali

Bali is often described as paradise on Earth. Most people know it for its stunning rice terraces, dramatic beaches, and deep cultural roots. But away from the bustling tourist attractions and lively street markets, there’s a whole other side to Bali a world filled with high-end living, world-class beach clubs, and dazzling private villas.

This is the world where the island’s wealthy residents and well-heeled visitors choose to settle or spend their vacations.
So, which area is the most luxurious, and where do the rich prefer to live? Let’s take a tour through Bali’s top upscale neighborhoods and discover what makes each of them so appealing.

Seminyak: The Epicenter of Luxury

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If you ask locals, property agents, or seasoned travelers which area stands as the most luxurious in Bali, most will point straight to Seminyak. Over the past two decades, Seminyak has grown from quiet farmland into Bali’s most fashionable neighborhood. Clustered along wide, sandy beaches, Seminyak is packed with stylish beach clubs, fine-dining restaurants, boutique hotels, and fancy retail stores.

What sets Seminyak apart isn’t just its selection of luxury villas or flashy nightlife. It’s the entire atmosphere. The moment you step onto Jalan Kayu Aya or stroll down Jalan Petitenget, you notice the difference. There are designer boutiques selling the latest summer fashions, high-end spas offering decadent treatments, and gourmet coffee shops buzzing with travelers from around the globe. Villas here are huge, often with their own infinity pools, lush gardens, and personal chefs. Privacy and security are top priorities, which is why celebrities, business owners, and wealthy expats often buy or rent homes here.

Big names like the W Bali Seminyak, Potato Head Beach Club, and Ku De Ta all have their flagship venues in Seminyak. Whether you want to sip a cocktail while watching the sunset, go shopping for luxury homeware, or dine at some of Asia’s top restaurants, you’ll find it all here. The neighborhood isn’t just for vacationers—many wealthy families and expats choose to live here full-time due to the international schools, private medical facilities, and easy access to the airport.

Read more: Canggu vs. Seminyak: A Comprehensive Guide to Bali’s Coastal Gems in 2024

Canggu: Trendy, Relaxed, and Now Wealthy

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If you travel just a few kilometers up the coast from Seminyak, you’ll find yourself in the heart of Bali’s latest luxury boom: Canggu. What was once a sleepy surf village surrounded by rice fields has transformed into a trendy hotspot for the rich and creative. The vibe here is more laid-back than Seminyak, but the luxury is still very real.

Canggu is a favorite among well-off digital nomads, young entrepreneurs, and the social media crowd. Here, you’ll find soaring white villas with modern designs, eco-friendly touches, and even in-house gyms or home cinemas. Many houses are tucked away on quiet roads, surrounded by jungle greenery or rice paddies, yet they’re within minutes of some of Bali’s best cafes, gyms, and coworking spaces.

Canggu’s beach clubs, like La Brisa and The Lawn, are famous, not only for their parties but also for their exclusivity. It’s not unusual to see famous musicians performing or to spot influencers snapping sunset shots by the pool. The food scene here is another draw, with chef-led restaurants serving health-conscious dishes to a stylish crowd. For families, there are international kindergartens and boutique schools popping up around the area.

Though some locals worry Canggu is becoming crowded, property prices keep rising. High-end real estate agents report that wealthy investors from Australia, Europe, and the U.S. are keen to buy second homes or start luxury villa rental businesses here.

Read more: 8 Most Instagrammable Places in Canggu and Pererenan

Uluwatu and Jimbaran: Clifftop Mansions and Ocean Breezes

While Seminyak and Canggu offer buzz and convenience, some wealthy people in Bali want privacy and unforgettable views. This is where the areas of Uluwatu and Jimbaran come into the picture, both perched on the island’s South Peninsula.

Uluwatu is famed for its jagged limestone cliffs and panoramic ocean views. The area was once known only to surfers, but today, it’s a hotspot for exclusive villas and luxury resorts. Imagine a clifftop mansion with a private infinity pool, overlooking the Indian Ocean—that’s everyday life in Uluwatu. Many villas are tucked far away from the main roads, offering complete seclusion and silence. Some even have private access to hidden beaches down the cliffs. Uluwatu is perfect for those who want to host glamorous parties or simply enjoy Bali’s legendary sunsets in peace.

Jimbaran, just north of Uluwatu, offers a slightly more family-friendly atmosphere. Known for its long, calm beaches and upscale seafood restaurants, Jimbaran draws both expatriate families and vacationing millionaires. The area is dotted with five-star hotels and gated villa communities. Security is tight, and the neighborhoods are quieter, making them great for families looking for luxury and safety. Another bonus is the close proximity to Bali’s airport, making it easy to slip in and out of paradise.

Sanur and Nusa Dua: Classic Elegance

Sofitel Bali Nusa Dua Beach Resort

For those who prefer a more classic and established feel, Sanur and Nusa Dua are also considered luxurious by Bali standards. Sanur draws an older crowd, with tree-lined avenues, calm beaches, and a reputation for being safe and peaceful. There are plenty of high-end villas, along with international schools and medical clinics favored by expats.

Nusa Dua, meanwhile, is home to many of Bali’s best beach resorts and golf courses. The area was planned as a high-end tourism enclave, so while fewer people actually live here, it’s a preferred place for long-term stays and second homes.

Read more: Best Places to Stay in Bali: A Guide for Every Traveler

Why Do the Wealthy Live in These Areas?

The reasons are simple: these neighborhoods offer unrivaled convenience, exclusive amenities, and security that is a step above everywhere else on the island. You’ll find the best restaurants, chic shopping, and world-class healthcare. International schools, fitness centers, and wellness spas are all close at hand. Privacy is respected, and service is always discreet.

For those with the means, living in these parts of Bali means enjoying the island’s beauty without any of the hassles that come with more chaotic areas. It’s a lifestyle that combines the best of modern comfort with the charm and warmth that Bali is famous for.

If you’re looking for the most luxurious living in Bali, Seminyak is the top choice, with Canggu, Uluwatu, Jimbaran, Sanur, and Nusa Dua following closely. Each offers a different flavor of high-end living—whether you want a glamorous city vibe, a trendy surf culture, or clifftop serenity, Bali has it all for those who seek the finer things in life. So next time you wonder where the rich live in Bali, now you know where to look!

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Rifka

Journeying through life with a camera in hand, Rifka Setia Arianti is a passionate explorer of the world's diverse landscapes. Currently settled in Bali as a web designer, her lens captures the essence of her travels, weaving together a tapestry of stories that encapsulate her love for both photography and adventure.

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